What if I told you that putting aside just 60 minutes every day could grow your business, drive your bottom line and reduce your stress levels?
If you are a business owner, there’s a good chance you’ve at some point uttered the phrase, “I don’t have time to… [blank]!” or maybe even, “I know I should do [blank], but I don’t have time!”
However the simple fact is that we all get the same 24 hours every day, so if you don’t have time to do the important tasks in your business, it’s because you’re not making time.
Harsh right? But true!
Many business owners fall into the common trap of working tirelessly in their business, taking on even the most simple tasks themselves, subscribing to the deeply misleading myth that if you want something done right, you’ve got to do it yourself.
What these business owners neglect to do, whilst working themselves to the bone, is work on their business. They’re so busy answering emails, posting to social media and filing their tax returns that they forget to do the one thing only they can do: Get and Keep Customers!
And I get it, I run a business, and when things get busy and s**t hits the fan, it can be hard to see the wood from the trees. And when that happens, my business suffers. That’s why I adopted one, simple strategy that forces me to step back and look at the big picture, every single day.
This strategy, if implemented, will guarantee a huge step-up in the success you see from your business, and it really is this simple:
Block out ONE HOUR every day in your calendar to work ON your business.
This hour should be spent, exclusively, planning how to get more customers in your business, and how to keep the ones you’ve got. It might sound simple, but it’s the most important job you have. And, vitally, if you don’t do it, no one else will.
Assuming you are running a good business (I’m going to go ahead and assume you are!) and have the structures, systems and people in place to grow, this one hour a day will completely change your business.
I know what you’re going to say. And before you go ahead and tell me again how you don’t have time, I want you to do me a favour:
For one whole day I want you to keep track of how you spend your time. Every hour, every minute, every second if you’re feeling thorough.
Once you’ve done that, I want you to look through that list, and put a cross next to anything that did not help your business grow, or which someone else could have done. Now I want you to stop doing those things.
Yes, seriously: Don’t ever do them again! If they didn’t help your business grow, bin them; if they did, but someone else could have done them, delegate them. And if that doesn’t create 60 spare minutes a day, I’ll be extremely surprised, and suggest you work on cloning yourself. Then again, that’s going to take way more than 60 minutes a day!
The truth is, only you have the power to make your business really successful. And believe me when I say that if you make the commitment, and use your 60 minutes wisely, this will be the most important addition to your daily business routine you’ll ever make!
Good luck, your 60 minutes starts now!
Thank you to our guest Blogger Chantelle Davison – Choice Words By Chantelle