Have you created yourself a business page on Facebook yet? If you haven’t here are a few reasons as to why you should consider it.
It’s not just about posting update or sales offers. A Facebook business page can be used for so much more.
Reviews
If you set your business page up as a local business you will be able to use the reviews section. We all use reviews in our lives whether it be when booking a holiday, choosing a restaurant or whether the local decorator is very good. Most of us will take the time to see what other people are saying about the business in question.
Engagement
Your page will work for your business if you can get people engaged. The rule is 80/20 80% of content should be for your audience and 20% marketing/sales. So this means the majority of your posts should be aimed at getting people to engage, Talk to you! So how do you get people to engage? You can ask questions, ask for opinions etc ask open questions.
Search Engines
Facebook is a very strong domain so if you have a business page on Facebook with your company name its another bite at the headache that is getting higher on google. Whilst your Facebook page won’t necessarily appear under your website it should be in the first 10 results.
Increase traffic to your website
Post regular links back to your website. If you have a blog make sure you promote links to it from your Facebook page.
These are just a few ways in which a Facebook business page can help your business. If you would like to find out more please get in touch.