Social media coaching can be a great option for many businesses looking to improve their bottom line. Today we’ll be sharing exactly how this could boost your profit and set you up for accelerated business success.

Identify Valuable Trends

Social media platforms seem to forever be changing, adding new features, and altering their favoured post format. There’s always a latest craze or trend: Remember the Harlem Shake and #ThrowbackThursday?

A social media coach will be able to advise which trends you can relate to your brand and which ones are best to breeze on by. They will also be able to show you the latest in social media platform developments, such as new formats for posts and best practices to maximise engagement and reach. This will have a huge impact on your brand awareness, customer advocacy and should also keep your business at the forefront of your audience’s mind!

A Clear & Objective Plan

A coach will help you identify your goals and create a strategy to reach them. If you struggle to plan your own content, you may find an outside opinion very valuable, especially if you struggle to remain objective when you’re emotionally invested in your brand. Your coach will be able to look at your social media plan and business without that same personal connection to the business and shine light on issues you may not have been able to identify on your own. They’ll also be able to help you post content that aligns with your brands goals and values, conveying the messages you want to communicate, and attracting the business and success you desire.

Increase Efficiency

You run a business, you’re busy!

You don’t have time every week to spend researching the latest Instagram algorithm hack. So, let someone else do the job; someone else whose job it is to know the latest and greatest systems and tools to grow a business’s online presence.

Taking advice from a coach to help you navigate the minefield that is social media will not only save you time in precious hours researching, but save wasted time falling down rabbit holes, getting distracted and potentially missing the next big thing. Social media moves fast, so it’s vital to keep ahead of the curve and avoid being late to the party!

Work Your Strengths and Theirs

Using a coach can take the pressure off you, allowing you to do what you do best, whilst they do what they do best!

Remember that the best CEO in the world doesn’t do everything themselves: Business success is all about knowing where your strengths lie and where it is best to delegate to someone who knows better. It’s okay to let go and relinquish some of the control; that’s how businesses flourish!

As a small business or business owner it’s easy to think you don’t need help and that you can do it all yourself, but the truth is that we can all use help sometimes. A social media coach can help you get clear on your goals and create a clear pathway to get you there. It’s time to take your business to the next level, drive your bottom line, and harness the true power of social media.

As you may know, I now offer social media coaching in my 3-month 1:1 coaching programme, The POST Method. To find out more, head to


Thank you to our guest Blogger Chantelle Davison – Choice Words By Chantelle