The chances are, you already have a public Facebook page for your business. It’s a great way to share news and announcements to the general public who might be looking for information about your products or services, however a page can often be quite impersonal. You might imagine it’s the polished, crafted posts that put the best foot forward for your business, but many social media users are starting to crave more personal connections with people and brands alike on their newsfeeds. Enter: Facebook Groups.
Now, let’s preface by saying that a Facebook group might not be suitable for every brand, but they’re certainly worth considering. In this blog, we’ll be sharing the top three reasons you should consider setting a private Facebook group for your most loyal business fans!
- It’s an Opportunity to Build Relationships
A Facebook group is a fantastic chance for you to create a relationship with people who are genuinely interested in the product or service you provide. People who want to join your group are going to be advocates of your brand, fans of your business, and keen to hear what the person behind the business has to share.
Posting content in your Facebook group, whether it be a first-look at a new product, rewards for being a valued customer, or simply posting new blogs and announcements there before the general public gets to see it, will create a positive group of loyal fans who will return to your business again and again.
- It’s a Chance for Easy, High-Quality Market Research
A Facebook group is the prime place to ask your customers what they really want to see more (or less) of, from your business! You can post polls and pose questions as posts asking for feedback to really hone in what it is that sets your business apart from the rest, and how you can grow an even bigger, even more loyal following!
You’ll be able to access constructive feedback from people who already love your brand and want to see it succeed. They’ll likely take much more time and care about their answer as opposed to a blanket poll across public channels.
- It’s a Way to Stay Ever-Present
Having a Facebook group for your business is the number one way to stay ever-present in your customers’ minds. If you keep the group active and engaged, the algorithm will reward you by showing your posts from the group to your followers, prioritising them over posts from a business page.
With regularly published content, you’ll frequently refresh your customers’ memories about your business; that repeated exposure to your brand will greatly increase the opportunity for their repeat custom, and for you to be the first brand in their mind for whatever product or service you provide.
More exposure = more business= more growth!
We’re sure you’ll agree, those are some pretty compelling reasons to check out the power of Facebook Groups! They’re a great tool to have in your arsenal to help build and develop your business for £0 investment. With just a little time, care and attention, you can really nurture direct relationships with your customers!
If you have the time to dedicate to regular, fresh, and valuable content, we say go for it!
Thank you to our guest Blogger Chantelle Davison – Choice Words By Chantelle