When writing your About Me page, you might be forgiven for thinking it was actually about you. But you’d be wrong. It’s actually all about me! Hear me out…
Your About Me page tells me, as a potential client, who you are, what you value and what you can do to help them. The key part here is what you can do to help me. News flash: People lose interest pretty quickly unless they think there’s something in it for them!
When it comes to creating compelling copy, whether it’s on your website, in a brochure, an email campaign or on social media, the key is to be conversational and personal.
Remember, you’re not talking to a group or people or an ‘audience’ when you write, you’re talking to one individual person. People don’t consume your content as a group, they read it alone. They might be looking to find out what kind of person you are, or they may be interested in working with you. Either way, what they’re looking for, fundamentally, is a connection.
People want to feel seen, heard and understood. They want to know that when they choose to work with you, they are aligning themselves with someone ‘like them’, and the easiest way to demonstrate this is to identify the challenges they might be facing, and how you will help them overcome those challenges.
So, I want you to think about your ideal customer for a moment, and make a list of all the different ‘pain-points’ that might have brought them to you:
- If you’re a personal trainer maybe she’s a working mum trying to fit exercise into a busy schedule?
- If you’re a mortgage broker perhaps they’re first time buyers confused by the different options?
- If you’re a web designer perhaps he’s scaling up his business and needs a professional website to match?
Whatever potential challenges you’ve identified, select one or two, and think about the skills and qualities you bring to your business that make you a great fit for this client; then explain exactly how working with you will add value, or solve their problem.
When selling products or services, the magic happens when you talk to your reader 1-2-1, and create a genuine connection. If you can make your About Me page conversational, and demonstrate that there’s something in it for them, I guarantee you’ll get a lot more enquiries, leads and sales. After all, it’s not all about you, right?
Thank you to our guest Blogger Chantelle Davison – Choice Words By Chantelle