Whether you’re a busy business owner or have a key role in an organisation involving social media content, your top priority should be ensuring you are using your time and energy efficiently.

Repurposing content is an essential strategy for ensuring you aren’t scraping the bottom of the barrel for new ideas or falling out of love with marketing your brand. Sometimes, what you’ve been looking for has been there all along.

It might seem like an uncomfortable thought at first, but it’s essential to remind yourself you are a little fish in a big ocean of competitors. That is to say: your content is competing with other content trying to land in front of a consumer’s eyes. Realistically speaking, you are not going to get noticed unless you incorporate frequency into your social media posts, and one of the easiest ways to do this is with repetition.

You’re no doubt familiar with what a patchwork quilt is. Patchwork quilts are produced by using various old garments and pieces of cloth that have had their day and lost their appeal as a singular item, cut and sewn together to create a new unified purpose. The content is still the same – but it’s been repurposed. Think of your social media content in the same way.

The obvious benefit to this is time. As you may have noticed, timing plays a vital part in consumer engagement – how frequently your potential customers see your content, at what time and in what format all contribute to your success. So, repurposing your existing content will not only amplify your core brand message, but it will give you more things to post more often!

This involves needing to be resourceful and creative. You’ll need to have a willingness to recycle older ideas and invite them in to play a new role.

Don’t be afraid of engaging your audience with what might seem like ‘samey’ content. Chances are, your audience already quite likes you, and won’t mind having your messages reinforced to them in different ways. But how can you transform existing content in an engaging way? Try:

  • Infographics
  • Videos
  • Hosting webinars
  • Slideshows
  • Podcasts or audio blogs
  • Bite-sized email features
  • Turning key phrases into quotes

…and much more.

So, with upping the frequency of your posts in mind, cut up your existing content and turn it into a quilt of what looks like something ‘new’, but is actually cleverly recycled.


Thank you to our guest Blogger Chantelle Davison – Choice Words By Chantelle