Social media training
Our social media training is a friendly, fun and informal way to become confident at using social media to grow your business.
You’ll come away with tons of fresh, exciting new ideas. What’s more, we guarantee you’ll be bursting with enthusiasm….
Which is good, because all your new knowledge can be put into action straight away.
We offer a variety of training options:
- One-to-one training at your home or office
- Group training at your place of work
- Bespoke social media training, based on what you need to know
Social media training
Cale is always happy to design training sessions especially for you.
It could be how to use specific platforms like Facebook, Instagram, LinkedIn or Twitter. Or maybe you want to develop and maintain a time-saving social media strategy.
Here are the courses I offer, but feel free to mix and match:
Facebook for Beginners
Facebook is huge. In the UK, it has 30 million users – which is nearly half the population (the other half are probably on Instagram).
With that many users, the chances are that your audience is on Facebook. Your business needs to be there too.
If you want to make the most of Facebook but don’t know where to start, this course is perfect for you.
Course content includes:
- Setting up the perfect Facebook business page
- Defining your audience, and how to attract new fans
- Generating engagement through creative videos, GIFS and updates
- How to win new business through Facebook
- Facebook reach, and why it’s important
- Saving time through automation and scheduling
- A beginner’s guide to data, and how to measure success
Twitter Workshop
Twitter is the fast food of social media platforms. It’s quick and convenient, the ideal place to post bite-sized chunks of powerfully engaging content.
The trouble is, it’s easy to get lost and overwhelmed by the amount of noise on Twitter. How do you get attention for all the right reasons?
Our Twitter workshop will teach you how to reap the rewards of Twitter for business. You’ll leave knowing what to tweet, when to tweet and how to build an audience of loyal followers.
Course content includes:
- How to define your audience and attract more followers
- Creating the ideal Twitter bio
- A guide to the type of content your audience want to see
- What to tweet, when to tweet and how often to tweet
- The secrets of #hashtags
- Top 10 tips on audience engagement
- How to manage, automate and schedule tweets
- How to use Twitter to increase website traffic
- How to avoid getting into hot water with copyright law
Instagram for Beginners
Instagram has a worldwide audience of 800 million, and it’s growing so fast that by the time you get to the end of this (rather long) sentence, it will have picked up several thousands more.
Instagram’s marketing power is unrivalled. There are over 25 million brand accounts on Instagram, and 80% of users follow at least one of them. If your business isn’t on Instagram, you’re missing an opportunity.
This course is ideal if you’re a beginner, and also if you’ve used Insta before but want to make more of its marketing potential.
Course content includes:
- Optimising your Instagram profile
- Your target audience, and how to attract them
- Setting objectives and creating a strategy for your Instagram marketing
- What to post, and when to post
- The most valuable hashtags for your business
- Imaginative ideas for the visual style of your business
- How to create fantastic, professional looking images (even if you’re not great at photography)
- Time-saving automation and scheduling
- A beginner’s guide to copyright law
A Beginner’s Guide to LinkedIn
LinkedIn is the most powerful business networking platform in the world. It has over half a billion members.
It’s where all the top decision-makers hang out. If you want to attract new business, gain credibility and put yourself top of mind amongst your target market, LinkedIn is the place to be.
Our LinkedIn course will show you how to harness its power.
Course content includes:
- How to create a fully optimised LinkedIn profile
- Writing the perfect LinkedIn summary (without coming out in a rash)
- Your LinkedIn headline, and why it’s important
- The right way to grow your network
- The type of content to publish
- Top tips on #hashtags
- Best practice for photos and images
- LinkedIn analytics, and how to use data to measure success
Simple Social Media Strategy Course
Without a clearly defined strategy, social media can be a time-consuming chore.
If you’re publishing content randomly, hoping for the best or just plain bewildered by social media, this course will make things a whole lot easier.
You’ll learn the type of content to post, the best platforms for your business and how to measure the results of your social media marketing. Even better, we’ll share tips on how to save hours of time in the process.
You’ll leave with a wealth of creative ideas, plus a workable and realistic strategy that you can put into place straight away.
Course content includes:
- What does a social media strategy look like?
- Setting social media objectives to grow your business
- How to define your ideal audience
- Choosing the right platforms, and avoiding the wrong ones
- How to create and curate fabulously engaging content
- Growing your networks
- Automation, management and scheduling
- A beginner’s guide to data, and how to use it to measure success
Don’t forget, we’re happy to design a course especially for you. Just call Cale or Clare on 01424 864 345 or 07484 805 545 and we can have a chat about what you need.
We can help grow your business. It’s easy to find out how. Just send us a message.