You’re a business owner and you’re good at what you do. It’s the reason why you set out on your own. Running your own business can be exhilarating and rewarding but it comes with its own challenges too.

Being a business owner, especially in the early days, can mean having to be a jack of all trades. You have your core skill, providing the product or service that the business offers, but then there are so many other factors that form part and parcel of managing a business as it grows – marketing, sales, human resources and finance – and these all require input and investment to make the business successful.

Let’s focus on marketing, and one element of marketing that no business can do without in the modern world: social media. Like it or not, social media is here to stay and embracing it for your business is vital if you want your brand to be seen by your potential customers. Figures from Statista suggest that by 2017 there were an estimated 42 million users of social media in the UK, which amounts to around 62% of the UK population. With so many people accessing their social media platforms through their smartphone, the number of times they do so during the day has also increased, and tapping into this market is something no business owner can afford to avoid. Doing so will quite simply mean you’re not maximising the opportunities available to effectively market your business, increase your sales and boost your profitability.

But knowing your business needs to engage with social media is one thing – doing it is another. Finding the time, knowing what to say, understanding how it all works can be huge barriers that mean you just don’t do it enough – or even at all.

Here are our business boosting reasons why outsourcing your social media to SocialBee makes sense:

  1. It’s all taken care of. You don’t need to think about it and work out what to say. SocialBee will do it all for you, leaving you to do what you do best: your core business.
  2. It’s cost-efficient. While you’re distracted with something that you’re not an expert in, you’re eating away at the time you could be using more effectively to boost your profits by growing your business. Handing your social media over to SocialBee will not only save you money but help you make more money.
  3. It’s time efficient. Managing social media takes time, especially when you’re also working out what to do and how it works. Letting SocialBee take care of it all for you frees up that time. Those hours can be better spent working on other things.
  4. It’s a team effort. Working with SocialBee is a partnership. We work with you to get under the skin of your business – know what’s important to you, understand your brand, how your business works – so that all our work is credible and a reflection of exactly who you are. There needs to be a joint effort with input from you to ensure it works effectively, but the benefits to your business will be worth that small proportion of your time.
  5. It’s leaving it to the professionals. What’s the latest Facebook algorithm? Has Twitter changed the character limit for tweets? Social media platforms are constantly updating and changing so keeping on top of those changes can be a minefield. Outsourcing to SocialBee means you don’t need to keep up because we do that for you. We can advise on the best platforms to work with for your individual business and we know how to create engagement with your audience. Our experience means you get total peace of mind.
  6. It’s about seeing (and knowing) the results. It’s all very well doing your social media but is it working? Getting SocialBee involved means you’ll get reports and analytics on how it’s all working for you. This will form part of your strategy going forward as your social media plan evolves over time.

Taking that step to outsource your social media to SocialBee will mean you sign up to a content-driven, focused strategy that’s specifically designed for you and your business. You’ll be in partnership with a reliable local business that means your social media is always in safe hands.